Project Overview
BlkTouch is a premium adult content platform that was experiencing significant user drop-off during sign-up and conversion processes. A comprehensive UX audit revealed critical issues in authentication flows, navigation structures, and content organization. As the UX Content Strategist, my role was to develop clear terminology, improve information architecture, craft effective microcopy, and establish content guidelines that would enhance the overall user experience and increase conversions.
My Approach
My approach focused on creating a cohesive content strategy that guided users through their journey on the platform. By developing clear taxonomies, writing user-centered messaging, and establishing consistent terminology, I helped transform confusing experiences into intuitive pathways. I collaborated closely with UX designers and developers to ensure that content strategy was integrated throughout the product development process.
Vision and Innovation
The vision for BlkTouch was to create a premium content experience where users could easily discover, navigate, and engage with content that interested them. By implementing clear content hierarchies, intuitive navigation labels, and persuasive conversion messaging, we aimed to transform the platform into a user-friendly experience that effectively communicated the value of premium membership.
Identifying Unique Challenges
The platform faced several significant challenges:
A broken authentication flow with unclear messaging and poor error handling
Confusing navigation with inconsistent terminology and hidden pathways
Non-functional premium conversion points with unclear value propositions
Video player interfaces lacking clear controls and content organization
Inadequate content discovery mechanisms and taxonomies
Resolving Complex Problems
To address these challenges, I:
Developed a comprehensive content taxonomy for organizing media
Created clear microcopy for authentication flows with helpful error messaging
Established consistent terminology for navigation and user interface elements
Crafted compelling value propositions for premium membership tiers
Designed clear labeling for video controls and content metadata
User-Centric Design
The content strategy focused on the user's journey through the platform, featuring:
Step-by-step guidance during authentication with clear progress indicators
Intuitive navigation labels and menu structures for easy content discovery
Benefit-focused messaging that clearly articulated premium value
Consistent terminology across interaction points to build familiarity
Helpful contextual information to support user decision-making
Meeting Business Needs
The content strategy was designed to address key business objectives:
Increasing conversion rates by clarifying the sign-up process
Enhancing premium membership uptake through compelling value propositions
Improving content discovery to increase engagement metrics
Building a consistent brand voice across all customer touchpoints
Creating scalable content frameworks that could evolve with the platform
Detailed Features and Pages
Authentication Flow
Developed clear step indicators and verification process language
Created user-friendly error messages with recovery instructions
Established transparent terms and conditions messaging
Premium Conversion
Crafted compelling membership tier descriptions and benefit statements
Developed clear pricing information presentation standards
Created strategic content preview guidelines and upgrade messaging
Navigation Structure
Established consistent naming conventions for menu items
Developed information architecture terminology standards
Created clear wayfinding cues through descriptive labels
Content Organization
Designed comprehensive content taxonomy and metadata frameworks
Developed category naming systems and content classification guidelines
Created tagging strategies to enhance content discoverability
Video Player Experience
Standardized terminology for player controls and interactions
Created accessible caption guidelines and playback messaging
Developed contextual help content for feature discovery
Impact
43% increase in premium membership conversions
67% reduction in sign-up abandonment
78% improvement in verification completion rates
36% increase in time spent on platform
52% more pages viewed per session
Through strategic content development and clear messaging, this project transformed a confusing user experience into an intuitive journey that effectively communicated value and guided users through critical conversion paths.
